At Selene, our mission is simple: help dogs live longer, happier, and healthier lives. We believe every dog deserves more years filled with energy, love, and vitality.

That’s why we create science-backed products that support their well-being from the inside out, from clean hydration to cellular health and beyond. Because when our dogs thrive, so do we.

As pet parents, we all want the best for our animals — but knowing what “better” looks like isn’t always easy. With so many options out there, it can be hard to know which products to trust, or what your dog truly needs.
That’s where we come in.

Selene exists to be your partner in your dog’s wellness journey — helping you understand what supports their health, and making it simple to give it to them. We’re not just here to sell products; we’re here to build trust, transparency, and transformation — one healthy dog at a time.

“As a veterinarian, I always remind dog parents that hydration is the foundation of health. The Doggy Fountain by Selene is the easiest and best way to offer your dog clean, fresh water that entices them to drink more and stay hydrated. I recommend it to every dog owner who wants a premium no-hassle fountain to keep their dog healthier and full of energy."